Navaratri is a very special festival that spans 9 nights and is celebrated every year in India to honour the divine feminine. It is a time to go inward and give the body and mind a much needed rest.
The Art of Living started running their own promotions in 2016 and they had great results
with 570% ROAS. However, the next year they tried the same strategy but only got 330%
ROAS and they knew they needed to do something different.
That is where we came in. We not only decided to promote their Webcasts but also to inspire people to take Sankalpa online (to participate in a special, paid part of the event that is normally only possible in person), and in return have 2 streams of income.
Our strategy included the creation of special funnels and journey ads, where different ads would be shown to different stages of the funnels.
- Compelling and targeted landing page with high-quality creatives and engaging copy
- Tailored ad copy and creatives for Facebook, Instagram, and Google ads